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However, more guys may be willing to pay a premium for the items if Lululemon can convince them that its products offer more than just style. The company's short-sleeve running shirts, for example, cost nearly twice as much as similar options from Under Armour and Nike. The technical specifications of the fabric might also help convince men that Lululemon's clothes are worth the expensive price tag. Lululemon has been using the antimicrobial technology in its Silverescent fabric since 2005. The company recently inked a deal with Noble Biomaterials to become the exclusive retailer for its X-STATIC 'anti-stink' technology. Lululemon's corporate transparency may stink these days, but its high-end fitness clothes certainly don't. Here's a look at how these developments could shape Lululemon's business going forward. However, a new strategic partnership and international growth opportunities could turn things around for the retailer. The stock suffered as a result, with shares down as much as 15% this year. More recently, Lululemon's CEO Christine Day shocked investors by announcing she's leaving the company.

In March, the retailer was forced to recall more than 17% of its signature luon pants from store shelves due to problems with the fabric being too sheer. It's been a tough year for yoga apparel maker lululemon athletica. Editor's note: A previous version of this article stated that Lululemon's deal with X-STATIC was exclusive, when in fact the deal is exclusive only for certain product categories.

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